Friday, December 21, 2007

Royal Mail losses

Whilst announcing forthcoming increases in the price of its stamps Royal Mail has again stressed that it will continue to lose money on every stamped item it delivers. Customers considering Royal Mail’s point might conclude the best way to help the company is to switch to other forms of communication so as to reduce losses on stamps. This would not in fact be a helpful reaction but might help the company to concentrate on positive rather than negative messages to its customers, who have endured a less than satisfactory postal service this year.

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